Collection: Pure Feed Company

"We make horse feed that is convenient, cost-effective and contains all the ingredients your horse needs for a healthy, happy life.

Pure Feeds are a range designed by top UK and international equine scientists. Our founder, Lou Talintyre, is a self-proclaimed nutritional geek and loves horses. She started out hand-mixing her own feeds at her equine centre and stud farm in the West Country. She was exasperated at the lack of an off-the-shelf feed that genuinely met her beloved horses’ dietary needs.

Lou even bought a portable cement mixer from eBay to mix more efficiently. The horses loved it. Word got around and before long she had friends and neighbours queuing up for her tasty, nutritious creations. And Pure Feed has grown from there.

That was in 2004 and today the feeds have been honed by some of the best equine scientists in the business. There is a specialist feed for most types of horse, so you can be confident you are doing your best for your horse – and better still, they find it remarkably palatable."